Academic Year: 2025 | Program: INFO
HuskyHive: Revamping the Buzz Around RSO Discovery
With over 1,000 Registered Student Organizations at UW, HuskyLink serves as the official online resource for connecting students and RSOs on campus. However, this platform sees low use from both parties due to design and usability limitations when compared to external services. This hinders organizational outreach, limits member engagement, and thwarts new connections between students and organizations. We sought to integrate perspectives from RSO leaders and members, alongside findings from extensive user research and over a dozen stakeholder interviews, in a reimagined version of HuskyLink. By incorporating modern design cues, revamping search functionality and information organization, and placing increased emphasis on visuals, we aimed to create a buzzing space where all RSOs can put their best foot forward for students seeking community.